Cathy MacIvor is officially my new hero. She has filed a class action law suit against big brand name pet foods. Her grounds? False advertising.
We all have seen them. The Beneful commercials showing the choice cuts of meat dropping gently into the bowl of the very healthy looking dog. Look at that, its even right on the bag!
Look again, at the ingredients:
Ground yellow corn, chicken by-product meal, corn gluten meal, whole wheat flour, animal fat preserved with mixed-tocopherols (form of Vitamin E), rice flour, beef, soy flour, sugar, sorbitol, tricalcium phosphate, water, salt, phosphoric acid, animal digest, potassium chloride, dicalcium phosphate, sorbic acid (a preservative), L-Lysine monohydrochloride, dried peas, dried carrots, calcium carbonate, calcium propionate (a preservative), choline chloride, added color (Yellow 5, Red 40, Yellow 6, Blue 2), DL-Methionine, Vitamin E supplement, zinc sulfate, ferrous sulfate, Vitamin A supplement, manganese sulfate, niacin, Vitamin B-12 supplement, calcium pantothenate, riboflavin supplement, copper sulfate, biotin, garlic oil, thiamine hydrochloride, pyridoxine hydrochloride, thiamine mononitrate, folic acid, Vitamin D-3 supplement, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, sodium selenite.
There are even laws that say you can not promote any ingredient over another. This is a gray area, but for sure the "beef" listed in the ingredient list is not the pretty little chunks pictured on the bag. So there is every right to call this false advertising. Most the stuff on that list the FDA considers inedible.
You can sign up for the law firm to consider you to participate in this groundbreaking lawsuit. I suggest everybody do this in that it will help strengthen their case. Just click here
Even better news, this lawsuit attacks the retailers too. Kroger, Walmart, Petsmart and Petco just to name a few. The only draw back is that the way the suit is written it only covers dogs and cats.
Here is everybody that the suit addresses:
MARS INC., MARS PETCARE US, INC. (Nutro), PROCTER AND GAMBLE CO. (Affiliated with Iams), THE IAMS CO., COLGATE PALMOLIVE COMPANY (Parent Company of Hill's), HILL’S PET NUTRITION (Science Diet), DEL MONTE FOODS, CO., NESTLÉ USA INC. (Purina), NESTLÉ PURINA PETCARE CO., NUTRO PRODUCTS INC., NATURA PET PRODUCTS, INC., MENU FOODS, INC., MENU FOODS INCOME FUND (Source of pet food recall), PUBLIX SUPER MARKETS, INC., NEW ALBERTSON’S INC., ALBERTSON’S LLC, THE KROGER CO. OF OHIO, PETCO ANIMAL SUPPLIES STORES, INC., PET SUPERMARKET, INC., PET SUPPLIES PLUS/USA INC., PETSMART INC., TARGET CORP. AND WAL-MART STORES, INC.